{"id":15857,"date":"2018-03-16T07:39:32","date_gmt":"2018-03-16T14:39:32","guid":{"rendered":"https:\/\/kinqsta.com\/es\/?post_type=knowledgebase&#038;p=15857"},"modified":"2025-10-01T21:38:07","modified_gmt":"2025-10-01T19:38:07","slug":"links-nofollow-wordpress","status":"publish","type":"post","link":"https:\/\/kinqsta.com\/es\/blog\/links-nofollow-wordpress\/","title":{"rendered":"\u00bfC\u00f3mo Agregar Links nofollow en WordPress?"},"content":{"rendered":"<p><code>rel=nofollow<\/code> es un atributo de HTML que le permite decirle a Google y a otros motores de b\u00fasqueda que no pasen ning\u00fan valor de SEO a un enlace espec\u00edfico. Esencialmente, como su nombre indica, le dice a los robots de rastreo de Google que no \u201csigan\u201d el enlace.<\/p>\n<p>Estas son algunas situaciones en las que posiblemente desee utilizar el atributo <code>nofollow<\/code> para enlaces externos:<\/p>\n<ul>\n<li><b>Links\/ads patrocinados: <\/b>si recibe un pago por un enlace, ya sea directamente o a trav\u00e9s de un <a href=\"https:\/\/kinqsta.com\/es\/afiliados\/\" target=\"_blank\" rel=\"noopener noreferrer\">programa de afiliados<\/a>, es una buena pr\u00e1ctica aplicar una etiqueta <code>nofollow<\/code> para evitar parecer parte de un <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en&#038;visit_id=1-636529767949568638-1960798673&#038;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">esquema de enlace<\/a>.<\/li>\n<li><b>Contenido no confiable: <\/b>nofollow le permite decir \u00abMe estoy vinculando a esta p\u00e1gina, pero no quiero que se vea que garantizo su contenido\u00bb. Esto es especialmente \u00fatil para tratar los links de comentarios no deseados, aunque es posible que tambi\u00e9n desee utilizarlo en su propio contenido.<\/li>\n<\/ul>\n<p>Mientras que algunos webmasters defienden el uso de <code>nofollow<\/code> en <em>todos<\/em> los enlaces externos como una <a href=\"https:\/\/kinqsta.com\/es\/blog\/lista-de-verificacion-wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00e1ctica de SEO<\/a>, <a href=\"https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Cutts, de Google Fame, ha declarado<\/a> que es innecesario usar <code>nofollow<\/code> de esta manera.<\/p>\n<p>En esta publicaci\u00f3n, le mostraremos dos formas de agregar enlaces <code>nofollow<\/code> en WordPress. Puede hacer clic debajo para ir directamente a su m\u00e9todo preferido:<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2><a id=\"gutenberg\"><\/a>C\u00f3mo a\u00f1adir enlaces rel nofollow en WordPress usando el editor Gutenberg<\/h2>\n<p>Si est\u00e1s usando el <a href=\"https:\/\/kinqsta.com\/es\/blog\/gutenberg-wordpress-editor\/\">nuevo editor Gutenberg<\/a> y solamente necesitas usar el atributo <code>rel nofollow<\/code> ocasionalmente, no es dif\u00edcil a\u00f1adir el c\u00f3digo t\u00fa mismo de forma manual.<\/p>\n<p>Este m\u00e9todo es bueno para cualquier enlace que a\u00f1adas en el contenido habitual de WordPress. Pero si quieres que los enlaces <code>nofollow<\/code> est\u00e9n en tus comentarios, el plugin que mencionamos m\u00e1s abajo en este art\u00edculo ofrece una implementaci\u00f3n m\u00e1s sencilla.<\/p>\n<p>En primer lugar, abre tu p\u00e1gina o post y resalta el texto que quieres convertir en un enlace, luego haz clic en el icono de enlace en la barra de men\u00fa que aparece:<\/p>\n<figure id=\"attachment_113909\" aria-describedby=\"caption-attachment-113909\" style=\"width: 1310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-113909 size-full\" src=\"https:\/\/kinqsta.com\/wp-content\/uploads\/2018\/02\/gutenberg-nofollow-highlight-text.png\" alt=\"Resaltar el texto en Gutenberg para crear un enlace\" width=\"1310\" height=\"627\"><figcaption id=\"caption-attachment-113909\" class=\"wp-caption-text\">Resaltar el texto en Gutenberg para crear un enlace<\/figcaption><\/figure>\n<p>Aparecer\u00e1n algunas opciones para tu enlace. Introduce la URL del enlace en la parte superior, luego activa el radio button etiquetado <strong>Search engines should ignore this link (mark as <code>nofollow<\/code>):<\/strong><\/p>\n<figure id=\"attachment_113908\" aria-describedby=\"caption-attachment-113908\" style=\"width: 1310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-113908 size-full\" src=\"https:\/\/kinqsta.com\/wp-content\/uploads\/2018\/02\/gutenberg-nofollow-select-radio.png\" alt=\"Seleccionando la opci\u00f3n nofollow en el modal de enlaces de Gutenberg\" width=\"1310\" height=\"627\"><figcaption id=\"caption-attachment-113908\" class=\"wp-caption-text\">Seleccionando la opci\u00f3n nofollow en el modal de enlaces de Gutenberg<\/figcaption><\/figure>\n<p>Y ya est\u00e1. Has a\u00f1adido con \u00e9xito un atributo <code>rel=\"nofollow\"<\/code> a tu enlace.<\/p>\n<h2><a id=\"code\"><\/a>C\u00f3mo a\u00f1adir enlaces rel nofollow en WordPress manualmente con c\u00f3digo (editor cl\u00e1sico)<\/h2>\n<p>Este m\u00e9todo utiliza el editor cl\u00e1sico, pero los pasos son muy similares a los de Gutenberg.<\/p>\n<p>Para empezar, a\u00f1ade un hiperv\u00ednculo normal (\u00a1lo har\u00e1s <code>nofollow<\/code> en un segundo!):<\/p>\n<figure id=\"attachment_15855\" aria-describedby=\"caption-attachment-15855\" style=\"width: 946px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15855 size-full\" src=\"https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-2.png\" alt=\"Inserte un link normal en WordPress \" width=\"946\" height=\"339\" srcset=\"https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-2.png 946w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-2-300x108.png 300w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-2-768x275.png 768w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-2-610x219.png 610w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><figcaption id=\"caption-attachment-15855\" class=\"wp-caption-text\">Inserte un link normal en WordPress<\/figcaption><\/figure>\n<p>Luego, seleccione el link y vaya a la siguiente pesta\u00f1a del <b>Texto<\/b> en editor de WordPress. Deber\u00eda ver el HTML actual para su link:<\/p>\n<figure id=\"attachment_15854\" aria-describedby=\"caption-attachment-15854\" style=\"width: 947px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15854 size-full\" src=\"https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-3.png\" alt=\"Abra la pesta\u00f1a de texto para ver el HTML del link\" width=\"947\" height=\"271\" srcset=\"https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-3.png 947w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-3-300x86.png 300w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-3-768x220.png 768w, https:\/\/kinqsta.com\/es\/wp-content\/uploads\/sites\/8\/2018\/03\/nofollow-links-3-610x175.png 610w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><figcaption id=\"caption-attachment-15854\" class=\"wp-caption-text\">Abra la pesta\u00f1a de texto para ver el HTML del link<\/figcaption><\/figure>\n<p>Para agregar el atributo <code>nofollow<\/code>:<\/p>\n<ul>\n<li>Encuentre la parte del HTML que dice\u00a0<code>href=\"examplesite.com\"<\/code><\/li>\n<li>Agregue\u00a0<code>rel=\"nofollow\"<\/code> despu\u00e9s de esa parte, con un espacio intermedio<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-18580\" src=\"https:\/\/kinqsta.com\/wp-content\/uploads\/2018\/01\/how-to-nofollow-links-in-wordpress-3.png\" alt=\"\"Add\"><\/p>\n<p>\u00a1Y ya est\u00e1! Ahora puedes volver a la pesta\u00f1a <strong>Visual<\/strong> del editor de WordPress y continuar con tu post.<\/p>\n<p>Tu enlace se ver\u00e1 100% normal en la pesta\u00f1a <strong>Visual<\/strong>, pero el atributo <code>nofollow<\/code> permanecer\u00e1.<\/p>\n<p>Puedes realizar un proceso similar para a\u00f1adir enlaces <code>nofollow<\/code> en otras \u00e1reas que utilizan el <a href=\"https:\/\/kinqsta.com\/es\/blog\/wordpress-editor-de-texto\/\">editor de texto de WordPress<\/a>, como un <a href=\"https:\/\/kinqsta.com\/es\/blog\/widgets-wordpress\/\">widget de texto<\/a>.<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n sobre los links <code>nofollow<\/code> vs <code>dofollow<\/code>, consulte <a href=\"https:\/\/kinqsta.com\/es\/blog\/lista-de-verificacion-wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuestra publicaci\u00f3n de lista de verificaci\u00f3n de SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>rel=nofollow es un atributo de HTML que le permite decirle a Google y a otros motores de b\u00fasqueda que no pasen ning\u00fan valor de SEO a &#8230;<\/p>\n","protected":false},"author":38,"featured_media":15856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[419,227],"topic":[1356,1324],"class_list":["post-15857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-afiliados","tag-seo","topic-consejos-wordpress","topic-estrategia-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo Agregar Links nofollow en WordPress? 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